Smokey Bear is the most iconic wildfire prevention mascot in the United States. Created in 1944 by the U.S. Forest Service, he has been educating the public for over 75 years with his famous slogan: “Only YOU can prevent wildfires.”
He aims to raise awareness about human-caused wildfires and encourage responsible behavior in forests, parks, and communities. Through his campaigns, Smokey has become a symbol of environmental responsibility, with generations of Americans learning fire safety.
Smokey’s goal and strategy
Smokey’s outreach includes educational materials, public service announcements, classroom resources, and a strong presence in national parks and events.
Over time, his message has evolved to address current wildfire challenges, including climate change and increased fire risk in the wildland-urban interface. His website offers interactive games, safety tips, and family resources, making Smokey an enduring figure in wildfire education across all ages.
