Raposa Chama is a Portuguese wildfire prevention campaign created to raise awareness about rural fire risks, especially among children.
She is a lively rapper fox who lives in the forest and uses music to share messages about fire safety and the importance of protecting nature. The campaign was designed to engage young audiences through storytelling, music, and relatable characters.
Raposa Chama’s goal and strategy
Alongside Raposa Chama is the Forest Band, a group of mascots with unique backgrounds that help deliver key fire prevention messages:
Tino โ A bass-playing squirrel who lost his tree in a fire. He teaches what to do in a fire.
Java Lee โ A keyboardist wild boar who values the forest as his home and food source, emphasizing why it must be protected.
MC Garra โ A rapper cicada who represents careless behavior and shows what happens when fire prevention rules are ignored.
Each character adds to the campaign’s mission of promoting responsible behavior and forest stewardship through fun and educational content.
